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Case study · October 2026

One night. A new Amplifyre.

Lucas Bakx asked Claude to rebuild the agency, from the first click to the paid invoice. Clear enough for a 21-year-old intern to get, and complete enough that a client needs nobody to start, sign or raise their budget. William Sachiti and the Athena team watched over the shoulder.

  • Lucas BakxFounder
  • William SachitiAdvisor
  • The Athena teamAdvisors
  • ClaudeOpus 5.5, Anthropic
28.155lines of code and playbook
168actions in the API
34tools for Athena
32emails that send themselves
24chapters of Lucas's method
0build steps: upload and go

The brief

Everything an agency does, without anyone having to wait.

One system takes a client from curious to signed, and then shows every week what it brings.

  • Every API key in one settings panel, encrypted.
  • Clients start, sign and raise their budget on their own.
  • Athena knows LinkedIn, trends, the numbers and the client's social graph.
  • Proposals, follow-ups, invoices and reports go out by themselves.
  • A Beta Lab where AI designs and adapts ads.
  • Beautiful on every screen, from phone to widescreen.

The night

Five steps, in this order.

  1. Step 1

    The audit

    Read everything: the site, Lucas Bakx's playbooks, the sales structure and the numbers. The result was an upgrade plan with ten concrete answers.

  2. Step 2

    The five questions

    Then the questions nobody had asked: what the client really sees, who does the follow-up and what happens when nobody is watching.

  3. Step 3

    The redraw

    A new look: the Signal engraving, the speaking orb, the deal room and explainers that draw themselves. First as a sample, only then built.

  4. Step 4

    The build

    PHP with SQLite or MySQL and no build step, so it goes live over FTP. Every key encrypted on its own server. Athena wired to Claude, with tools to actually get things done.

  5. Step 5

    The test

    Every screen opened in a real browser, on desktop and phone, with screenshots. What broke was fixed and tested again.

What's inside

Eight parts, one system.

Website and scan

A one-minute scan gives a fit score, the plan that fits and the business case on your own numbers.

Deal room

Proposals you read, run the numbers on and sign online. Every signature gets a SHA-256 seal.

Client portal

Results, warm companies by name, approving content, raising budget and paying invoices.

Control room

Pipeline, clients, proposals, invoices, campaigns and every API key in one place.

Athena

Knows the method, works out budgets, writes proposals and speaks with a real voice.

Beta Lab

Designs ads in the client's voice and responds to the week's news.

Automation

Proposal follow-ups, reminders, Monday briefs and monthly reports go out on their own.

Invoices and payments

Mollie, Stripe or bank transfer, with reverse-charge VAT for EU clients.

A client's journey

From curious to warm conversations, without waiting.

  1. 1Scan1 minute
  2. 2Fit and planinstantly
  3. 3Proposalin the deal room
  4. 4Signonline, sealed
  5. 5PayiDEAL, card or transfer
  6. 6Sprintlive in 7 days
  7. 7Warm companiesevery Monday
  8. 8Budget upwith one tap

The rules in the code

Lucas Bakx's method now lives in how the system behaves.

  • Hooks stay under 150 characters, with no direct call to action.
  • A linter checks every text for em dashes and banned contrast constructions.
  • Budget split 60, 30 and 10: cold, warm and hot.
  • Anything that changes money or campaigns waits for a yes from Lucas Bakx.
  • Keys never reach a browser. The client keeps their account and their data.

Who did what

Four roles.

Lucas Bakx

Founder

The method and the brief. 8+ years of LinkedIn Ads and part of LinkedIn's Thought Leader Ads beta group. His rules are now in the code.

William Sachiti

Advisor

Watched over the shoulder, backed the direction and takes the platform live with his team: hosting, mail and databases.

The Athena team

Advisors

Thought along with William and Lucas about what a client must be able to do without help.

Claude

Opus 5.5, Anthropic

Researched, designed, wrote and coded the platform in one continuous session, and tested every screen.

See it for yourself

This is what your clients will experience.

Take the scan and see in a minute whether LinkedIn fits you. Or talk to Athena, she explains everything.

Take the scan